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Value chain analysis is an analytical tool that divides the complete business activities of an enterprise into independent economic activities and studies what and how these activities are combined.

Concentration analysis refers to the relevant value x of the top four enterprises with the largest scale accounting for the share of the whole industry.

SCP analysis (market structure market behavior and market performance within the industry) industry analysis of external analysis of strategic analysis (the key to the external environment of

Macro trend analysis of external analysis of strategic analysis: ① PEST analysis (refers to macro environment analysis) P: Politics e: economy s: social and cultural education t: Technology

put forward medium and long-term development ideas and plans in the future on the basis of comprehensive analysis of the internal and external environment of the enterprise.

Formulation policy 3. Long term objectives and short term objectives long term objectives can be divided into the following categories: profitability; Service for customers; The needs and

selection evaluation and matching) 2) strategic implementation 3) strategic evaluation. 1. The mission of the organization includes two aspects: organizational philosophy (values beliefs and codes of conduct)

20.2 strategic management process strategic management refers to making and implementing decisions on the future direction of an organization. The process of strategic management can be broadly

The characteristics of enterprise strategic decision-making: 1) the decision-making is complex it is difficult to grasp the structure and there is no precedent to follow; 2) Sudden and unpredictable

Enterprise strategy is an overall plan for the long-term survival and continuous development of enterprises in the face of fierce changes and severe challenges. Characteristics of enterprise strategy: Overall long-term resistance and programmatic.

process: submitting application evaluating change implementing change and verifying change; ③ change control. The CCB is the management organization of change control of the project. Chapter 20 overview of strategic management

from four aspects of scope quality time and cost) 2) there are three important factors in the control process of the project: ① project performance tracking; ② external change request; change

activities. The quality quality plan formulates the product standards and process standards of the project. 2. Implementation and control process of large and complex projects

control the project progress. Pert estimates and evaluates the implementation risk cost of the project schedule objectives. The resource plan allocates the resources required by the project

Develop the breakdown structure progress Gantt chart and the progress plan at the three levels of product structure and life cycle For large and complex projects milestone setting is very importan

projects project planning tools and methods complex project characteristics and scope (WBS) according to project organization structure