Digital Coffee: Marketing Brew

✅ Ready to transform your sales conversations? 🚀 ✅ Theresa Rose joins Brett Deister to spill the secrets! ✅ In this week's episode of Digital Coffee: Marketing Brew, learn how clarity and confidence can revolutionize your approach. ✅ Tune in to discover your "box of brilliance" and elevate your marketing game! 🌟 Watch This Next: https://rumble.com/v4v5tao-unlock-pr-secrets-elevate-your-brand-impact-today.html All Products and Gear Used in this video Panasonic S5iiX Elgato Wave Mic iPad Pro Subscribe to our Podcast/second channel: Digital Coffee: Marketing Brew Spotify: https://open.spotify.com/show/6JAPOY0enpwtXvS7sl897C?si=9c82b49e72e64db1 Digital Coffee: Marketing Brew Apple Podcast: https://podcasts.apple.com/us/podcast/digital-coffee-marketing-brew/id1691544949 Second Channel: Digital Coffee: Gaming Brew: @digitialcoffeegamingbrew Digital Coffee: Gaming Brew Spotify: https://open.spotify.com/show/1yJBP4M4SRXfGD55nNBm6N?si=319ded0109374df4 Digital Coffee: Gaming Brew Apple Podcast:https://podcasts.apple.com/us/podcast/digital-coffee-gaming-brew/id1055772631 CHAT WITH US! =============================== 📨 - Email Us: bdeister@digitalcafe.media 👥 - FACEBOOK: digitalcafemedia 🎵 - TIKTOK: digitla.cafe 🐦 - TWITTER: deisterb 📸 - IG: digitalcafemedia Question - Philipa Gamse emphasizes the importance of developing a holistic marketing strategy before jumping into tactics like SEO and social media. Why do you think having a comprehensive strategy is crucial for B2B marketing success? ⏰ Timecodes ⏰ 00:00 - Intro 01:21 - What do you do 05:45 - How has AI affected SEO 07:59 - Emerging Technologies in B2B Marketing 08:53 - Focus in Digital Analytics 12:45 - Importance of Video 17:18 - Is Content More Important Now 18:39 - Should B2B Use AI for Video Ideas 22:34 - Traditional Marketing Tactics 25:20 - Importance of Calls to Action 27:54 - Site Search Engine Optimization 30:32 - Jargon on Your Website 34:53 - The Future of B2B Marketing 37:08 - Most Important Message 38:15 - Outro About: Digital Coffee: Marketing Brew is a dynamic and informative podcast that serves up a steaming cup of marketing insights and strategies in the digital realm. Just like your favorite morning coffee, this channel is designed to kickstart your day with a jolt of inspiration and knowledge to fuel your marketing endeavors.

🚀 Discover the Secrets of Impactful Branding with Expert Rich Kozak! 🚀 ✅ Dive into the art of branding with clarity and vision. ✅ Rich Kozak joins Brett Deister on Digital Coffee: Marketing Brew to spill the beans on effective branding strategies. ✅ Learn essential tips to shape your brand's perception and reach your target audience effectively. ✅ Equip yourself with knowledge to elevate your branding game. Tune in now for invaluable insights! 🌟 🎧 Don't miss out on this enriching episode—Perfect your brand's impact today! Watch This Next: https://youtu.be/BT0hQHmciIU All Products and Gear Used in this video Panasonic S5iiX Elgato Wave Mic 3 Elgato Promoter Subscribe to our Podcast/second channel: Digital Coffee: Marketing Brew Spotify: https://open.spotify.com/show/6JAPOY0enpwtXvS7sl897C?si=9c82b49e72e64db1 Digital Coffee: Marketing Brew Apple Podcast: https://podcasts.apple.com/us/podcast/digital-coffee-marketing-brew/id1691544949 Second Channel: Digital Coffee: Gaming Brew: @digitialcoffeegamingbrew Digital Coffee: Gaming Brew Spotify: https://open.spotify.com/show/1yJBP4M4SRXfGD55nNBm6N?si=319ded0109374df4 Digital Coffee: Gaming Brew Apple Podcast:https://podcasts.apple.com/us/podcast/digital-coffee-gaming-brew/id1055772631 CHAT WITH US! =============================== 📨 - Email Us: bdeister@digitalcafe.media 👥 - FACEBOOK: digitalcafemedia 🎵 - TIKTOK: digitla.cafe 🐦 - TWITTER: deisterb 📸 - IG: digitalcafemedia Question - How does Rich Kozak describe the relationship between foundational branding work and the success of marketing execution elements like advertising and public relations? ⏰ Timecodes ⏰ 0:00 - Introduction 0:48 - Are you a coffee or tea drinker 1:55 - What is Rich's expertise 6:28 - What is impact driven branding 11:58 - PR and how it fits into the branding process 19:24 - The importance of consistency in branding 23:15 - The value of a good PR person 23:50 - Marketing doesn’t change 25:40 - Consumer behavior 27:58 - Knowing what’s on your target audience’s mind 33:35 - Creative brief 34:54 - How AI is Changing Branding 45:00 - Final Thoughts 46:24 - Where to Find Rich 47:50 - Example of Branding 50:48 - Final Thoughts 51:30 - OUTRO #ChampionBrand #MarketingStrategies #PrBenefits #ElevateBrandImpact #AiTechnology About: ☕️ Join us as we sit down with branding guru Rich Brands to unlock the secrets of impactful PR and elevate your brand to new heights. In this episode, we dive deep into the synergy between PR and email marketing, and how these strategies go hand-in-hand to boost client awareness and drive brand impact. Rich shares his incredible journey from EVP at a high-tech ad agency to becoming a mentor for impact-driven branding. Learn how to define and language a brand that resonates, the steps to making your brand a magnet for success, and the importance of shaping perceptions through strategic branding.

#SeoRankingTips #SeoContentCreation #SeoAudienceTargeting #SeoOptimization #BoostBrandVisibility 🌟 What to expect: - Practical SEO strategies and best practices - The impact of AI on digital marketing - Tips on optimizing content for better engagement - Fun facts about SEO you probably didn't know Watch This Next: https://rumble.com/v4tt0o5-may-7-2024.html All Products and Gear Used in this video Panasonic S5iiX Elgato Wave Mic Subscribe to our Podcast/second channel: Digital Coffee: Marketing Brew Spotify: https://open.spotify.com/show/6JAPOY0enpwtXvS7sl897C?si=9c82b49e72e64db1 Digital Coffee: Marketing Brew Apple Podcast: https://podcasts.apple.com/us/podcast/digital-coffee-marketing-brew/id1691544949 Second Channel: Digital Coffee: Gaming Brew: @digitialcoffeegamingbrew Digital Coffee: Gaming Brew Spotify: https://open.spotify.com/show/1yJBP4M4SRXfGD55nNBm6N?si=319ded0109374df4 Digital Coffee: Gaming Brew Apple Podcast:https://podcasts.apple.com/us/podcast/digital-coffee-gaming-brew/id1055772631 CHAT WITH US! =============================== 📨 - Email Us: bdeister@digitalcafe.media 👥 - FACEBOOK: digitalcafemedia 🎵 - TIKTOK: digitla.cafe 🐦 - TWITTER: deisterb 📸 - IG: digitalcafemedia Question - Phillip mentioned the rapid pace of Google's core updates recently. How do continuous algorithm changes affect long-term SEO strategies for businesses? ⏰ Timecodes ⏰ 0:01 - Intro 2:06 - SEO Best Practices 4:34 - AI Impact on SEO 6:28 - Types of Content for SEO 7:39 - Creating Effective Backlinks 10:16 - Top SEO Tools 2023 11:32 - Importance of Keywords in SEO 13:04 - Mobile SEO Optimization 14:40 - User Experience and SEO 16:12 - Local SEO Strategies 18:02 - Relevance of Voice Search 20:02 - Future Trends in SEO 22:32 - Contact Philip 22:50 - Final Thoughts About: In this episode, we explore everything from the technical foundations of SEO to the dynamic nature of content creation. Learn how to leverage AI in your strategy, optimize for various digital platforms, and much more. Plus, Philip shares his journey from web development to SEO mastery, offering unique insights and practical advice.

Welcome back to Digital Coffee: Marketing Brew, where we blend the latest trends with practical insights in the digital marketing world. In this episode, "Crucial List Hygiene Tips to Skyrocket Engagement 🚀," we're thrilled to have Kendra, a marketing maestro with a rich background ranging from Chrysler Jeep advertising manager to an MBA holder from Michigan State. Join us as we dive into the nitty-gritty of email list hygiene and unlock strategies to vastly improve your engagement rates. If you're battling with declining click-through rates or puzzled by iOS's impact on your open rates, this chat is brewed just for you! We unravel the myths surrounding email metrics, shine a light on AI's role in content creation, and lay down actionable list hygiene tips guaranteed to revamp your email marketing strategy. Plus, Kendra shares her secret to leveraging AI without losing that personal touch that makes your content stand out. **Fun Facts About Kendra:** 1. She learned to drive a Viper on the Rolex 24 course at Daytona. 2. Pomegranate green tea and Diet Coke are her go-to drinks. 3. She uses chat GPT as a "therapist" to refine her mean emails. Whether you're a digital marketing veteran or new to the game, this episode is packed with insights that promise to enlighten and entertain. So, give us a 'like,' leave us a comment with your thoughts, or follow us for more digital marketing wisdom. **CTAs:** - Leave us a comment with your takeaways from today's episode. - Give us a 'like' if you enjoyed the content and want to see more. - Follow us to stay updated on the latest in digital marketing. - Join our Discord community to discuss this episode and more! - Got questions or topics you want us to cover? Email us at bdeister@digitalcafe.media! Join us next time on Digital Coffee: Marketing Brew as we continue to serve up the hottest trends and tips in digital marketing. Stay caffeinated, marketers! CHAPTERS: 00:00 - Intro 01:03 - Guest Introduction 02:41 - Content Marketing Trends 2023 07:38 - AI in Podcasting and Video Editing 13:27 - Email Marketing Strategies 18:58 - Increasing Email List Signups 22:22 - Buying vs. Building Email Lists 24:05 - Choosing Email Marketing Platforms 26:01 - Measuring Email Marketing Success 28:59 - Importance of A/B Testing in Email 31:59 - Email Marketing Flow Techniques 35:00 - Future of Email Marketing 36:18 - Future Trends in Content Marketing 37:28 - Connecting with Kendra 37:46 - Final thoughts

In this episode, we cover everything from emotional intelligence in sales engineering, the real estate of digital marketing space, financial planning for content creators, to the exciting realms of augmented and virtual reality. Whether you're a marketing professional looking to up your game or just curious about the role of AI in content creation, this conversation is packed with gems. 📢 **CTAs:** - If you found value in our chat with Nico, give us a 'like' and leave us a comment with your thoughts! - Want to dive deeper into the world of AI and marketing? Follow us to stay updated on future episodes. - Got questions or want to suggest a topic? Join our Discord community or email us at bdeister@digitalcafe.media! We aim to provide marketing professionals with the latest trends and tools in digital marketing, ensuring you're always ahead of the curve. Review the Podcast if you love what you're hearing, and Contact Us! if you want to get involved or have any feedback. Stay tuned for more insightful conversations and cutting-edge marketing strategies on Digital Coffee: Marketing Brew. See you in the next brew! 🚀 CHAPTERS: 00:00 - Intro 01:00 - Beverage Choices 02:40 - AI in Content Creation Transformation 07:45 - Enhancing Questions for AI 11:26 - AI Systems for Content Creators 13:18 - AI Incorporation Guide 15:31 - AI Ethical Concerns 18:51 - Content Editing Skills 21:46 - Community Building Strategies 29:10 - Supporting Podcasters 30:10 - Podcasting Intentions 36:34 - Emerging Trends in Content Creation 41:28 - Defining Your Content Goals 47:50 - Finding Nico Online 49:10 - Concluding Thoughts 49:34 - Outro

We sit down with Julie Livingston, a seasoned public relations and marketing expert, who shares invaluable insights on how to unlock LinkedIn's full potential for personal branding, networking, and business growth. We cover everything from the power of storytelling and humanizing your online presence to strategies for CEOs to shine on LinkedIn. Plus, we touch on the latest trends, including the quiet quitting phenomenon and how businesses can leverage LinkedIn to attract and retain top talent. Whether you're a CEO, a marketer, or a professional looking to elevate your LinkedIn game, this episode is packed with actionable tips and strategies. **Fun Facts About Our Guest:** 1. Julie has been mastering the art of public relations for over three decades. 2. She's a tea enthusiast, especially when it comes to Jasmine tea. 3. Julie is a pro at turning LinkedIn profiles into powerful brand stories. We aim to provide you with the knowledge and tools you need to navigate the ever-evolving digital landscape successfully. If you find this episode insightful, don't forget to leave us a comment, give us a 'like', and follow us for more digital marketing insights. Want to get involved or have a question? Join our Discord community or email us at bdeister@digitalcafe.media! **Review the Podcast** on your favorite platform and share your takeaways from this episode. Your feedback helps us grow and improve, so we can continue bringing you the content you love. Ready to transform your LinkedIn profile and elevate your professional brand? Tune in now to "Unlock LinkedIn's Full Potential: Beyond Your Online Resume" and discover how to make LinkedIn work for you. CHAPTERS: 00:00 - Intro 00:58 - Guest Introduction 05:19 - CEOs LinkedIn Strategies 07:14 - Authenticity on LinkedIn 10:17 - Optimal LinkedIn Posting Frequency 12:46 - Avoiding LinkedIn Overexposure 15:38 - Leveraging LinkedIn Business Pages 16:32 - LinkedIn for Public Relations 18:28 - Establishing Thought Leadership 20:26 - Understanding Quiet Quitting 24:37 - Managing Brand Narrative 26:47 - Identifying Top Brand Ambassadors 28:13 - LinkedIn Future Trends 32:40 - Connecting with Julie Online 33:22 - Final Insights 33:49 - OUTRO

Welcome back to your favorite blend of insights and trends with Digital Coffee: Marketing Brew! 🚀 In this episode, we're diving deep into the electrifying world of AI in advertising. Join us as we chat with advertising guru, Robert, who's been revolutionizing marketing strategies since 2003. Together, we'll explore how AI is not just changing the game for marketers but transforming it entirely. From the everyday applications that make your job easier to groundbreaking innovations, we're covering it all. **Fun Facts About Robert:** 1. He's a confessed coffee snob who found his perfect brew in Hawaii. ☕ 2. With two decades in advertising, he's seen it all - the good, the bad, and the ugly of ads. 3. Robert is pioneering the use of AI for more effective, emotionally intelligent ad campaigns. Expect a journey through the evolution of digital marketing, the shift towards privacy-focused advertising, and the unmatchable power of creative content. We aim to provide you with actionable insights into leveraging AI for your marketing strategies, ensuring your brand not only survives but thrives in this digital age. **Join our discussion:** Leave us a comment with your thoughts on AI in advertising or share your own experiences. If you're enjoying the brew, give us a 'like' and follow us for more episodes. Got questions or topics you'd love us to cover? Email us at bdeister@digitalcafe.media or join our Discord community! **CTAs:** - Review the Podcast: Your feedback matters! Help us improve by leaving a review. - Contact Us! Have a question or want to suggest a guest? Email us or drop a message on our social platforms. Stay ahead of the curve with Digital Coffee: Marketing Brew, where we blend the latest in digital marketing with a dash of fun. Thanks for tuning in!

🚀Unlock Your Hero's Journey with Lead Magnets that Captivate!🚀 In this episode of Digital Coffee: Marketing Brew, we're spilling the beans on the secrets to creating lead magnets that not only attract but also engage and convert your audience into loyal customers. Join us as we sit down with marketing maven Julia Pearson, who has transformed her passion for storytelling into a thriving business. We'll dive deep into the art of crafting compelling content that serves as the first step in your customer's journey to success. 🔑 Here's what you'll discover: - The importance of positioning your business as a guide in your customer's hero journey. - Innovative strategies for lead generation that meld seamlessly with social media. - Julia's journey from solo entrepreneur to leading a team of 12, all while keeping the fire of creativity and innovation burning. 🌟 Fun Facts about Julia: 1. Despite her digital prowess, she's an aspiring coffee lover stuck in a tea drinker's world. 2. Julia's secret weapon? The StoryBrand Framework, which she lives and dies by. 3. Her marketing agency, Stratos Creative Marketing, started with organic social media and evolved into mastering the art of paid ads. 📈 For all marketing professionals looking to up their game, this episode is packed with actionable insights on AI, content creation, and how to leverage storytelling for impactful digital marketing strategies. Whether you're in real estate, financial planning, or any field in between, these strategies are tailored to elevate your brand in a world where augmented and virtual reality are becoming the norm. 👉 Don't miss out on this journey to marketing mastery: - Give us a 'like' if you find the insights valuable. - Leave us a comment with your takeaways or questions for Julia. - Follow us for more episodes that blend marketing wisdom with a dash of fun. - Join our Discord to connect with like-minded marketing enthusiasts. - If you want to get involved or have a topic in mind, email us at bdeister@digitalcafe.media. 🌐 Whether you're tuning in for the first time or you're a long-time listener, we aim to provide you with the tools and knowledge to make your marketing efforts not just successful, but legendary. Review the Podcast if you've enjoyed the brew and contact us to share your journey or suggest future topics. Together, let's make marketing magical. Cheers to your success! 🎉 #BrandAwareness #CustomerSuccess #StoryBrandFramework #AudienceGrowth #AudienceEngagement CHAPTERS: 00:00 - Intro 01:19 - Coffee vs Tea Preference 02:25 - Professional Background 03:30 - Generating Leads on Social Media 06:11 - Effective Content Strategy Tips 10:03 - Storytelling in Marketing 12:56 - Ideal Content Creation 17:55 - AI in Content Marketing 18:14 - Choosing Social Media Platforms 20:35 - Tools for Content Creators 24:54 - Starting a Podcast Advice 28:28 - Marketing Challenges Discussion 32:05 - Marketing Trends 2024 33:58 - Connecting with Kaitlyn 34:21 - Conclusion 35:00 - Outro

Welcome back to Digital Coffee: Marketing Brew, where we spill the latest in marketing magic and brew up insightful conversations with industry mavens! 🎙️☕ In this episode, "Unlocking Millions in Revenue: The Content Marketing Blueprint," we're diving deep into the potent mix of AI, content creation, and the transformative power of storytelling in digital marketing. Join us as we sit down with Keegan, a visionary in the digital marketing realm who's mastered the art of generating impressions and revenue through sharp strategies in content marketing, SEO, and PPC. 🌟 Fun Facts: Did you know Keegan swears by Tim Hortons iced coffee to fuel his day? Or that his firm has worked magic for names like Jake Paul and Habitat for Humanity? Dive into this episode to discover more intriguing tidbits! We aim to provide you with a blueprint to leverage short-form content, local SEO, and the emotional intelligence of storytelling, to not just reach but authentically connect with your audience. Whether you're interested in real estate, financial planning, or the allure of augmented and virtual reality in marketing, this episode has nuggets of wisdom for you. 📣 CTAs: - Love what you're hearing? Leave us a comment and share your takeaways! - Give us a 'like' to show your support and help spread the marketing wisdom. - Don't forget to follow us for more episodes packed with insights and innovative strategies. - Join our Discord community to connect with fellow marketing aficionados. - Have questions or topics you'd love us to cover? Email us at bdeister@digitalcafe.media! In a world where digital marketing evolves faster than you can sip your morning coffee, staying informed and inspired is key. If you're eager to distill actionable strategies from the vast ocean of content marketing possibilities, press play on "Unlocking Millions in Revenue: The Content Marketing Blueprint." Let's brew success together! 🚀💼 CHAPTERS: 00:00 - Intro 01:06 - Coffee vs Tea Preference 01:59 - Content Marketing Trends 2023 03:57 - Standing Out in Video Content 06:46 - Creating Compelling Content 07:55 - Content Creation 3x3 Grid Strategy 09:47 - Engaging Short-Form Content Tips 10:25 - Editing Content for Impact 12:20 - Connecting With Your Audience Strategies 14:08 - AI in Content Creation 16:01 - Optimizing Ads for Better ROI 17:44 - Evergreen Content: B2B vs B2C Differences 18:27 - Content That Converts: Strategies 19:33 - The Importance of Brand Voice 21:05 - Podcasts as Content Strategy 22:00 - Interactive Video Sales Letters (VSLs) 23:10 - The Power of Live Streaming 24:05 - Finding Keegan Online 24:35 - OUTRO

Welcome back to "Digital Coffee: Marketing Brew"! In this episode, we unlock AI writing secrets as we pit ChatGPT against the world. 🌎 Join us as we dive deep into the fascinating universe of AI and its impact on content creation, with insights from our special guest, Jonathan Green, an AI expert and best-selling author. We'll explore the nuances of using AI tools like ChatGPT for enhancing your business processes and marketing strategies. Whether you're a small business owner, an entrepreneur, or a marketing guru, this episode is packed with actionable advice to help you leverage AI for success. **Fun Facts About Jonathan:** 1. Jonathan has a mailing list of over 100,000 subscribers. 📧 2. He's the host of a podcast with 250+ episodes. 🎧 3. Prefers fruit tea over coffee. 🍵 **In this episode:** - Discover the majority of AI writing tools are just reskins of ChatGPT. - Learn how AI can save you time and money, boosting your efficiency. - Find out the practical uses of AI for entrepreneurs and marketing professionals. - Get insights into the future of AI in content creation and digital marketing. **We aim to provide:** - An understanding of how AI can revolutionize your marketing efforts. - Strategies for implementing AI in your business for content generation and efficiency. - A look at the key differences between various AI writing tools. **CTAs:** - If you found this episode insightful, don't forget to give us a 'like' and leave us a comment with your thoughts! - Follow us to stay updated on the latest in digital marketing. - Join our Discord community to discuss AI, marketing, and more. - Have questions or want to suggest a topic? Email us at bdeister@digitalcafe.media Join us on this enlightening journey as we explore the secrets of AI writing and how it's shaping the future of marketing. Whether you're navigating the complexities of AI for the first time or looking to refine your existing strategies, this episode is packed with valuable insights. Stay tuned, and as always, stay caffeinated! ☕ CHAPTERS: 00:00 - Intro 01:05 - Coffee or Tea Preference 01:35 - Expertise Overview 04:36 - AI in PR Marketing Strategies 06:34 - Verifying AI-Generated Content 07:58 - Optimal AI Use Cases 12:07 - AI Time-Saving for PR Professionals 18:27 - AI Crisis Management Potential 21:58 - AI-Driven Campaign Creation 25:10 - Crafting Brand Voice with AI 27:10 - Addressing AI Adoption Concerns 31:20 - AI Impact Forecast for PR 33:50 - Career Adaptation to AI 37:40 - Testing Different AI Models 39:07 - Connecting with John 39:33 - Concluding Insights 40:03 - Outro

Welcome back to Digital Coffee: Marketing Brew, your go-to podcast for all things digital marketing and beyond. In this episode, we spill the beans on how to skyrocket your sales by seamlessly merging PR and Marketing strategies with our expert guest, Carson. He shares his top secrets and insights on making your marketing efforts a well-oiled machine for unmatched brand recognition and sales boost. 🔍 In this episode, we dive deep into the nuances of PR and Marketing, dissecting their similarities, differences, and how blending them can lead to explosive growth for your business. From cold emailing tips to leveraging media coverage in your sales strategy, Carson leaves no stone unturned. Join us for an engaging conversation that demystifies the art and science behind successful PR and Marketing integration. 📣 CTA Time! If you found value in our discussion, leave us a comment below and share your thoughts or questions. Don't forget to give us a 'like' and follow us for more insightful episodes. Have a topic in mind or want to join the conversation? Email us at bdeister@digitalcafe.media or join our Discord community! 🌟 Fun Facts about Carson: 1. Despite being a PR wizard, Carson prefers tea over coffee to stay focused without the caffeine jitters. 2. Spit Solutions, Carson's firm, has propelled companies to mid-six figures in revenue in record time through strategic PR moves. 3. Carson is a big fan of personalized first lines in emails but advocates for more structured and relevant content for higher engagement in 2023. We aim to provide marketing professionals with actionable insights and innovative approaches to PR and Marketing. Whether you're a seasoned pro or just starting out, this episode is packed with golden nuggets you won't want to miss. 🔗 Contact Us! Review the Podcast on your favorite app and tell us what you think. Your feedback helps us grow and improve. Stay tuned for more episodes where we blend the latest in digital marketing with a dash of fun! See you next month for another refreshing episode of Digital Coffee: Marketing Brew. Until then, keep blending those PR and Marketing strategies for stellar results! CHAPTERS: 00:00 - Intro 01:28 - Split Solutions Overview 03:36 - Business Success with Marketing-PR Integration 05:54 - Next Steps in Campaign Setup 11:15 - Handling Bad PR 15:29 - Leveraging LinkedIn for Business 18:59 - Offering Free Work: Pros & Cons 21:43 - Integrating PR and Marketing Strategies 22:50 - Blurring Lines: PR vs. Marketing 24:30 - Future Trends in PR and Marketing 25:32 - Connecting with Carson 25:57 - Final Thoughts 26:20 - Outro

Welcome back to Digital Coffee: Marketing Brew! 💌 In this episode, we dive deep into the art and science of email marketing with our special guest, Andre Boyuk, a seasoned entrepreneur and marketing maestro. From crafting irresistible subject lines to achieving enviable open rates, we unlock the secrets to email success that every marketer dreams of. Join us as we explore why email marketing, despite being dubbed a "dinosaur", remains an invaluable tool in today's digital arsenal. 📧 **Key Highlights:** - Why buying email lists is a big no-no for long-term success. - The power of personalization and the magic of a compelling subject line. - Strategies to enhance your email deliverability and engagement. **Fun Facts About Andre:** 1. Andre can't start his day without a cup of coffee... or five! 2. His agency, Flum, has been revolutionizing email marketing for e-commerce brands since 2017. 3. Andre believes in the power of simplicity in emails, proving that less can indeed be more. If you're looking to refine your email marketing strategy or just starting out, this episode is packed with insights and actionable tips. Whether it's avoiding common pitfalls or leveraging email to amplify your content, we've got you covered. **We aim to provide value that goes beyond the usual marketing chatter, making each sip of our Digital Coffee worth your time.** 📢 - Love what you're hearing? Leave us a comment and tell us your favorite email marketing tip! - Give us a 'like' if you enjoyed this episode and follow us for more Digital Coffee goodness. - Join our Discord community to connect with like-minded marketing professionals. - Got questions or topics you'd like us to cover? Email us at bdeister@digitalcafe.media! **Contact Us!** If you want to dive deeper or need advice on your email marketing journey, we're just an email away. Let's brew some incredible marketing strategies together! Thank you for tuning in to Digital Coffee: Marketing Brew. See you in the next episode where we'll continue to demystify the digital marketing landscape for professionals like you. Stay caffeinated! ☕🚀 CHAPTERS: 00:00 - Intro 01:42 - Andrei Boyuk Introduction 04:02 - Building Your Email List 05:57 - Purchasing Email Lists: Yes or No? 08:11 - Strategies to Grow Your Email List 08:53 - Designing Visually Appealing Emails 11:45 - LinkedIn Newsletters vs. Email Marketing 13:22 - Achieving High Email Open Rates 17:03 - Best Time to Send Marketing Emails 20:54 - Optimal Email Sending Frequency 23:28 - Top Email Marketing Tools 25:33 - Future Trends in Email Marketing 29:14 - Connect with Andrei Boyuk 29:44 - Final Thoughts

Welcome back to Digital Coffee: Marketing Brew, where we blend the latest trends in marketing with a dash of conversation and a splash of insight. In this episode, we're thrilled to have Kevin, a seasoned freelancer and founder of Optimal Performance Academy, spill the beans on thriving in the freelancing world in 2024. Join us as we dive deep into the essentials of market research, the shift in the freelancing landscape post-pandemic, and the indispensable role of AI and technology in setting yourself apart. Kevin brings a treasure trove of experience, from being self-employed since 2004 to navigating the challenges of starting and sustaining a business. Whether you're a small business owner, a budding freelancer, or someone curious about the gig economy, this episode is packed with actionable tips and real-world wisdom. Plus, don't miss our "Fun Facts" segment where Kevin shares his unique journey from being in the Navy to becoming a tea lover, all while never having a cup of coffee! 👉 If you want to get involved, leave us a comment or give us a 'like' to let us know what you think. Follow us for more insightful episodes, join our Discord for lively discussions, or email us at bdeister@digitalcafe.media with your questions or topics you'd like us to cover next. 🌟 Fun Facts about Kevin: 1. Never had a cup of coffee despite being in the Navy for nearly 5 years. 2. Transitioned careers multiple times, proving it's never too late to start anew. 3. Lives by the mantra that embracing new technologies is key to business success. We aim to provide valuable insights and practical advice for marketing professionals looking to stay ahead in the digital game. Join us in welcoming Kevin to the Digital Coffee: Marketing Brew. Let's brew some success together! 📢 Review the Podcast on your favorite platform and let us know what topics you'd like us to explore next. Contact Us! CHAPTERS: 00:00 - Intro 01:23 - Coffee or Tea Preference 02:51 - Freelancer Lifestyle 06:07 - Freelancing Market Changes 09:18 - New Freelancer Tips 14:56 - Freelancer Marketing Strategies 19:00 - Overcoming Freelancing Challenges 25:44 - Freelancing: Getting Started Guide 27:41 - Freelancing Pitfalls to Avoid 29:10 - Top Freelancing Advice 30:08 - Connecting with Kevin 30:50 - Final Thoughts 31:37 - Outro

Welcome back to Digital Coffee: Marketing Brew! In this episode, "Bridging IT & Management: Communicate Like a Pro," we sit down with Nathaniel, an IT communication maestro, to spill the beans on mastering the art of conversation between techies and the boardroom. Join us as we dive deep into the do's and don'ts, ensuring your message isn't just sent but received and appreciated. 🔍 Fun Facts About Nathaniel: 1. Prefers his tea iced with a hint of peach or mango - a refreshing twist to classic black tea. 2. Boasts 20 years in the trenches of IT, bridging gaps with the business world. 3. Finds the stereotype of IT as "nerds" amusing yet underscores the critical need for effective communication. 📌 In this episode, we explore: - The common pitfalls in IT and management communication and how to avoid them. - Practical tips for IT pros to convey complex tech jargon in business-friendly language. - The role of PR professionals in crafting clear, impactful messages during a crisis. 📢 CTAs: - Love learning about the intersection of tech and communication? Leave us a comment and share your experiences! - Enjoyed this episode? Give us a 'like' and follow us for more insightful discussions. - Got questions or topic suggestions? Join our Discord community or email us at [insert email]. We aim to provide invaluable insights for marketing professionals keen on leveraging technology for business success. Whether it's AI, content creation, or augmented reality, we've got you covered. 👉 Review the Podcast: Help us grow by leaving a review on your favorite podcasting app. Your feedback not only fuels our content but also helps fellow marketers discover us! 📞 Contact Us: For collaboration inquiries or to feature on our show, reach out via our website or direct message on social media. Catch you in the next brew of Digital Coffee: Marketing Brew, where we decode the secrets to thriving in the digital marketing landscape. See you next month! CHAPTERS: 00:00 - Introduction 00:47 - Coffee or Tea Preference 01:33 - Nathaniel's IT Expertise 02:02 - IT vs Management Communication Issues 07:01 - Effective Communication Strategies 09:48 - Understanding Your Audience 12:51 - Communicating Cyber Attack Onset 17:48 - Assessing Cyber Attack Damage 20:25 - Cyber Attack Response Mistakes 24:05 - Maintaining Effective Communication 27:50 - Initiating Communication with Management 30:14 - Finding Nathaniel Online 30:30 - Final Thoughts 31:00 - Outro

Join us on Digital Coffee: Marketing Brew as we pour over the truths and falsehoods of affiliate programs with our expert guest, Dustin. 🚀 In this episode, we debunk common myths and chart a course for building a profitable affiliate marketing strategy that actually delivers. Are you tired of affiliate programs that promise the world but deliver a continent short? Dustin, a self-proclaimed affiliate marketing nerd with 13 years in the game, spills the beans on what it really takes to create a successful program. From choosing the right software to the importance of active management, we cover it all. ☕️ Fun Facts about Dustin: 1. He can't start his morning without a good ol' Cowboy Coffee. 2. Dustin has an online course that encapsulates his vast knowledge of affiliate marketing. 3. His approach includes a blend of old-school tactics and cutting-edge strategies. We dive deep into how AI has revolutionized content creation, and Dustin shares his insights on the future of affiliate marketing. Join our enlightening chat and find out why a personalized touch could mean the difference between a good affiliate program and a great one. If you're in the digital marketing realm, looking to leverage AI, or just curious about how emotional intelligence plays a role in the evolving landscape, this episode is for you! 👉 Don't forget to leave us a comment, give us a 'like', and follow us for more insights. If you want to get involved or have questions, join our Discord or email us - we love hearing from you! Stay tuned for the next sip of Digital Coffee: Marketing Brew. Cheers to understanding affiliate marketing in the digital age! 🎙️📈 #AffiliateMarketing #DigitalCoffee #MarketingBrew #ProfitablePrograms #AI #ContentCreation #DigitalMarketing #AiInAffiliateMarketing #AffiliateProgram #CreatingAnAffiliateProgram #FutureOfAffiliateMarketing #AffiliateMarketingPredictions CHAPTERS: 0:00 - Intro 1:15 - Coffee vs Tea Preference 2:31 - Affiliate Marketing Post-Pandemic 5:06 - Creating a Successful Affiliate Program 7:40 - AI Impact on Affiliate Marketing 9:17 - Traditional Affiliate Marketing Tactics 12:58 - Advertising Your Affiliate Program 16:31 - Affiliate Program Pitfalls 19:57 - Affiliate Program Maintenance 23:38 - Affiliate Management Tools 25:14 - Future Trends in Affiliate Marketing 27:46 - Connecting with Dustin 28:40 - Final Insights 29:12 - Closing Remarks 29:21 - Podcast Information

🎙️🚀 Welcome to a brand new episode of Digital Coffee: Marketing Brew! Join us as we dive into the world of podcasting beyond the mic, uncovering surprising stats and strategies that'll keep you from hitting the 'pause' button on your journey. This week, we're thrilled to have Matt Brown, seasoned podcaster, share his wisdom on the business side of podcasting. In this episode, we explore the stark reality many podcasters face—a high drop-off rate after just a few episodes. But don't worry, we've got the insider strategies to help you persevere and thrive. From leveraging your show for business growth to understanding the nuances of content creation, Matt Brown spills the beans on what it takes to be part of the elite 0.2% with over 700 episodes. Fun Facts about Matt: 1. Matt's podcast is in the top 2.5% 2. He has interviewed thousands of guests 3. Matt is a 3-time Amazon best-selling author We aim to provide actionable insights that resonate with marketing professionals. So whether you're a podcasting newbie or a seasoned pro, there's something in here to elevate your game. Don't forget to review the podcast and share your takeaways—it helps us grow and serve you better. Matt Brown's podcast: www.mattbrownshow.com For more insightful chats, make sure to follow us and join our Discord community. Want to suggest a topic or ask a question? Contact us at bdeister@digitalcafe.media 👉 Don't quit podcasting; instead, tune in, get inspired, and brew up your next big idea with us! 🎧💡 CHAPTERS: 0:00 - Introduction to Podcasting 2:13 - Matt Brown Background 5:03 - Podcasting Focus Areas 8:45 - Monetizing Your Podcast 9:55 - Podcasting for Lead Generation 13:18 - Email Marketing for Podcast Growth 19:20 - Podcast Guest Pitching Strategies 23:39 - Starting Podcasters Guest Pitch Tips 27:13 - Podcasters Using Video Content 29:43 - Essential Podcasting Tools 33:15 - Content Sharing Platforms 35:48 - Securing Guest Spots on Podcasts 45:45 - Future Trends in Podcasting 48:37 - Connect with Matt Brown

Welcome to another episode of Digital Coffee: Marketing Brew! In today's episode, we sit down with real estate professional David Dippong, from Los Angeles and Laguna Beach. David shares invaluable insights into the real estate market, highlighting the impact of the pandemic on housing trends and discussing the importance of financial planning when entering this high-cost market, especially in California. He also delves into the crucial role of digital marketing strategies for real estate professionals, emphasizing the use of AI tools and the potential for augmented reality and virtual reality in the industry's future. As always, we aim to provide you with the latest and most relevant information for your marketing endeavors, so sit back, grab a cup of coffee, and let's dive into this stimulating conversation with David Dippong. 3 Fun Facts: 1. David Dippong envisions building an ocean view home in Pacific Palisades or Santa Monica if budget were not an issue. 2. He predicts augmented reality (AR) and virtual reality (VR) will play a significant role in the future of real estate, providing virtual tours and measurements. 3. Dippong emphasizes the importance of personal connection and trust when working in real estate. TimeStamp: 00:00 Monthly podcast featuring real estate professional discussing marketing and PR. 03:20 Plan to own a home for financial stability and options. 07:03 California has micro markets, coastal areas stable, low-end is insulated. 11:36 Housing demand and supply causing price increases. Multiple offers in lower supply cities. Higher end slower, prices doubled. 15:02 Homebot provides financial tools for leveraging home equity, with automated updates and suggestions for investment options. It's a valuable resource for homeowners and clients. 19:44 Embrace all platforms for maximum exposure, even if it seems unnecessary. 22:34 Focus on niche, build spill-over, gain advocates. 24:22 Handwriting envelopes, leaving on doorsteps to avoid waste and encourage opening. 28:50 Create generational wealth by buying properties with low down payments, creating cash flow for future generations. 31:29 Zillow's AI tool translates and provides data for international home buyers. 34:50 Encouraging seeking assistance through programs and getting started early. Contact Us! If you want to get involved, leave us a comment! Visit us and give us a ‘like’ on our Facebook page! Follow us on Twitter. Follow us on Instagram. Join our Discord! Email at bdeister@digitalcafe.media

In this episode of Digital Coffee: Marketing Brew, host Brett Deister delves into a thought-provoking conversation with guest Deevo Tindall about the impact of AI on content creation. From the use of film cameras to the differentiation of content creators, they explore the ethical considerations, potential job displacement, and the need for balance in utilizing AI tools. Join us as we dive into this intriguing discussion on the responsible and ethical use of AI in the ever-evolving world of marketing and content creation. 3 Fun Facts about Deevo: 1. Deevo Tindall used to be a coffee drinker but now primarily consumes tea. 2. Deevo Tindall operates businesses related to photography, brand messaging, and content creation in Charlotte, North Carolina. 3. The hosts prefer traditional book reading over audiobooks, citing a deeper understanding and personal attachment to physical books. Timestamp: 00:38 - Are you a coffee or tea drinker? 01:44 - Can you summarize your expertise to our listeners? 03:02 - What are your thoughts on AI gaining more awareness? 05:09 - How is AI going to change content creation? 07:15 - Are we going to see less people knowing how to edit content? 09:13 - Is generative AI going to be a problem? 14:25 - Are we going to see less humans creating content? 16:44 - Will AI control the news? 20:05 - There will be three groups when it comes to how much they use AI? 23:37 - Like Twitter should there be badges for content creators? 25:44 - Talking about the ethics of using AI only for content creation? 27:41 - Three different groups of content creators on using AI? 30:39 - How should content creators respond to AI? 32:25 - There needs to be a federation for content creators? 33:51 - Fun question: What AI would you like for someone to create for you? 38:39 - Where can people find you online? 39:01 - Final thoughts Review the Podcast: https://pod.link/10557726 Contact Us! If you want to get involved, leave us a comment! Visit us and give us a ‘like’ on our Facebook page! Follow us on Twitter. Follow us on Instagram. Join our Discord! Email at bdeister@digitalcafe.media

In this video, we're going to discuss how to build a personal brand that will help you find your dream job. Not only will this video teach you about the basics of digital marketing, but we'll also cover how to build a personal brand that will help you stand out from the competition. By the end of this video, you'll have everything you need to start building your dream career! Show Notes: (01:02) Are you a coffee or tea drinker? (01:25) Can you summarize your expertise? (02:39) What do people not know about creating their personal brand? (05:16) Is creating your personal story the same as Joseph Campbell's heroes journey? (07:19) How do you navigate the cancels culture dilemma? (09:05) Knowing your audience? (11:07) How should they use content for creating their story? (13:04) Hearing yourself can help with avoiding mistakes? (15:08) Is LinkedIn the best at sharing your personal story? (16:37) Using negative comments to your advantage? (17:58) Should you niche your personal story? (20:21) Can you use AI to help craft your story? (22:37) Could this help learn new skills? (23:49) How should people approach finding a new job? (27:04) Fun question: What's your biggest pet peeve? (28:59) How should we reframe "expert?" (30:23) Where can people find you online? (30:50) Final thoughts Review the Podcast: https://pod.link/1055772631 Check out the latest merch: www.digitalcoffee.store Contact Us! If you want to get involved, leave us a comment! Visit us and give us a ‘like’ on our Facebook page! Follow us on Twitter. Follow us on Instagram. Join our Discord! Email at bdeister@digitalcoffee.tv Thanks for listening!

In this episode of Digital Coffee: Marketing Brew, host Brett Deister is joined by guest Neal Schaffer to dive into the world of marketing and explore the latest trends and strategies. From discussing the impact of Elon Musk's tweets to the importance of understanding different generations on social media, they cover a wide range of topics. They also explore the rise of TikTok, the potential of AI in marketing, and the ethical concerns surrounding its use. Additionally, they touch on the power of podcasting, the evolution of social media platforms, and the role of influencers. So grab your favorite cup of coffee and get ready to brew some marketing knowledge in this engaging episode. Show Notes: (00:54) Are you a coffee or tea drinker? (01:51) Can you summarize your expertise? (02:53) What's new within the social media industry? (12:52) Discussing Twitter/X and how it's a sinking ship (17:51) Discussing the changing landscape of news/media (21:57) Where do we draw the line as marketers when using social media to target people? (27:20) How should marketers use AI? (29:40) Should marketeres be using podcasts more? (35:36) What's your opinion on Google Podcast and YouTube Podcast? (38:28) Do you think podcasts are going to be audio, video and live? (43:14) Should AI be limited to tasks you don't like or need help with? (45:44) Fun question: if you could create an AI personality, what would it be? (46:29) Where can people find you online? (46:46) Final thoughts Neal on PR 360 Audio EP 1: https://shows.acast.com/pr-360/episodes/putting-the-social-in-social-media-with-neal-schaffer Audio EP 2: https://shows.acast.com/pr-360/episodes/unlocking-the-advantages-for-brands-to-succeed-in-social-and Video EP: https://youtu.be/hhctWJAX0ts Review the Podcast: https://pod.link/1055772631 Check out the latest merch: www.digitalcoffee.store Contact Us! If you want to get involved, leave us a comment! Visit us and give us a ‘like’ on our Facebook page! Follow us on Twitter. Follow us on Instagram. Join our Discord! Email at bdeister@digitalcoffee.tv Thanks for listening!

On this episode of Digital Coffee: Marketing Brew, host Brett Deister is joined by guest Eric McHugh to discuss the exciting potential of the metaverse and NFTs in marketing. They explore how the metaverse can enhance experiences for consumers and the opportunities it presents for marketers to connect with their target audience. They highlight the benefits of NFTs in building brand communities, with examples of successful implementations. The discussion also delves into the intersection of gaming and NFTs, exploring why gamers have been hesitant to embrace this technology and the potential for future integration. Eric, a web 3 expert, shares insights into his career journey and experiences in the marketing field. They discuss the evolution of the internet from web 1 to web 3 and the new possibilities it brings for PR agencies and creators. Show Notes: (00:53) Are you a coffee or tea drinker? (00:58) What type of coffee do you like? (01:14) Can you summarize your expertise? (03:40) What is Web3? (05:18) This is part of the blockchain? (05:40) How can PR pros and marketers start to use Web3? (07:20) Creating digital intimacy? (09:31) Do you think the current trend of Gen Z going back to flip phones may hurt Web3? (11:11) Has the crypto crash hurt the implementation of Web3? (13:00) How can they start implementing Web3 into their marketing strategies? (15:07) How can gaming publishers learn from the terrible mistakes of implementing Web3? (17:00) Using NFTs in gaming to do exclusive maps for or something to that nature? (18:23) Can creating coins for the brand be useful? (19:06) Will the government wanting to create their own cryptocurrency will that change the crypto space? (20:17) Odd timing given there is a coin that matches the dollar? (20:43) How can digital marketers use Web3 for their ads? (22:04) Will it help with privacy when collecting data from ads? (23:01) Is that going to be the future of digital ads? (23:41) Fun question: If you could make Web4, how would you make it? (25:27) VR is pretty old tech. (27:00) VR needs to succeed in gaming first? (27:51) Where can people find you online? (28:05) Final thoughts Review the Podcast: https://pod.link/1055772631 Check out the latest merch: www.digitalcoffee.store Contact Us! If you want to get involved, leave us a comment! Visit us and give us a ‘like’ on our Facebook page! Follow us on Twitter. Follow us on Instagram. Join our Discord! Email at bdeister@digitalcoffee.tv Thanks for listening!

On this episode of Digital Coffee: Marketing Brew, host Brett Deister welcomes Phil Johnson, a leadership and organizational development coach for 22 years, to discuss energy physics, emotional intelligence, and the significance of developing emotional intelligence in today's rapidly changing world. Johnson emphasizes the importance of staying present in the present moment and lowering our walls to connect with others genuinely. They discuss the significance of emotional intelligence in business, given all purchasing decisions are made in the emotional part of the brain, and later tie it in with the way Apple connects emotionally with consumers when introducing new products. Highlights - Emotional intelligence and doing emotional labor is essential in navigating the tsunami of accelerating change we're facing. - Many companies are prioritizing emotional intelligence in their hiring and promotion processes. - There is a problem in the PR industry where most people only understand one specific side of the political ideology and not the other two. - Lack of emotional intelligence may have been a factor in the Bloodlight campaign not being well-received by some. - Unconscious behavior causes disconnection with self and others. - The present moment is the only time that is real and you can take action and generate results. - Emotional labor and developing emotional intelligence is necessary to move outside of our comfort zones for better results. - Those who can move outside their comfort zones and develop emotional intelligence will lead us in a better direction. - The amygdala response can be calmed with emotional intelligence and help us better handle fear and anxiety related to change and innovation. - Connecting emotionally with desired results is key to motivation. - Wisdom and emotional intelligence are necessary to navigate challenges such as genetic technology, AI, climate change, and pandemics. - Lowering walls and being in the present moment helps us connect with ourselves and others for better results. - Emotional intelligence is important in business because all purchasing decisions are made emotionally. Show Notes: 01:06) Are you a coffee or tea drinker? (01:13) Any specific coffee that you like? (01:36) Can you summarize your expertise? (02:09) What are some of the common misconceptions of emotional intelligence? (03:19) How can PR pros and marketers improve their emotional intelligence? (05:24) How did the marketers fail for Bud Light? (09:55) There are usually three different thought (12:12) How can you be aware but avoid burn out? (13:27) Use meditation to avoid the burnout? (16:52) We all buy things from emotion? (17:25) How to we go back with understanding each other through emotional intelligence? (20:03) Should we understand ancient thought about emotional intelligence? (24:50) Nothing is new under the sun. (26:02) How do you stop looking at customers as a monolith when using emotional intelligence? (28:15) How do PR pros and marketers use emotional intelligence? (29:55) Fun question: How would you create AI with emotional intelligence? (33:04) Where can people find you online? (33:23) Final thoughts Review the Podcast: https://pod.link/1055772631 Check out the latest merch: www.digitalcoffee.store Contact Us! If you want to get involved, leave us a comment! Visit us and give us a ‘like’ on our Facebook page! Follow us on Twitter. Follow us on Instagram. Join our Discord! Email at bdeister@digitalcoffee.tv Thanks for listening!