How Loss Aversion Affects Real Estate Investing

"People are far more motivated by what they will lose than what they will gain. How does this affect you as a real estate investor? Loss aversion has a massive influence on buying decisions.

I first explain some common examples of how loss aversion influences people's lives.

Next, I connect that psychology to rental property investing. How many of you celebrate when you receive your rent? How many of you get angry when you don't receive it? We're much more emotionally charged by what we feel we lose.

Successful people are willing to take a risk to go and gain something. They have their eye on what they can receive rather than what they will lose. What could you gain? Look for opportunity.

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