How to Create MSc in International Business BMG871 International Business Research Skills Assignment

How to Create MSc in International Business BMG871 International Business Research Skills Assignment

Case Study Report

The Global marketing and sales development is an important part for any company. In this assignment we will be addressing this important aspect considering the Lipsy Limited (UK based company) for its expansion towards France. For this purpose, the “Quiz” (brand of clothing range introduced by Lipsy in UK) will be considered for expansion and the complete rationale will be based on these aspects.

Table of Contents

Executive Summary

Introduction:

Reasons for Expansion:

Political Factors Affecting Italy

Economic Factors Affecting Italy:

Social Factors Affecting Italy:

Technological Factors Affecting Italy:

Recommended Mode of Entry:

Conclusion and Recommendations:

References

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