Promote, Profit, Publish Podcast Episode 155
Getting People To Buy Your Book: The Art Of Conceptualizing And Marketing With Maggie Mills
Writing and publishing a book isn’t the end of the writing process. The next step is, of course, marketing your product and getting people to buy your book. Juliet Clark talks about the marketing process today with author coach, editor, and writer Maggie Mills, an experienced publishing and marketing executive. Maggie talks about her start in the publishing world, working with authors to improve their writing, ghostwriting, and bringing an air of authenticity to a book. Maggie and Juliet also talk about buying triggers, what works and what doesn’t in marketing, and how buying habits impact book sales and marketing campaigns.
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Promote Profit Publish Podcast Episode 187
A Change Would Do You Good With Susan Haworth, M.Ed., M.S.
We all want positive changes, but negative changes are challenging to face. Juliet Clark welcomes Susan Haworth, M.Ed., M.S., the author of “A Change Would Do You Good.” Susan talks with Juliet about how we tend to deny warning signs. When we fail to see the signs, we fail to do something about them. So the first big step is acceptance. Accept the beauty in imperfections. See the situation for what it is, and you might still be able to do something about it before it’s too late. Listen and enjoy!
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Promote Profit Publish Podcast Episode 186
Ayurveda and Transcendental Meditation For Holistic Wellness With Laurina Carroll
There is way for you to optimize your health and heal your body beyond just medicine. Transcendental Meditation (TM) is a holistic approach to wellness and a natural approach to better health. Joining Juliet Clark to discuss the benefits of TM is Laurina Carrol, Ayurveda & Wellness Consultant and Transcendental Meditation® Teacher. She is also the author of Perfect Health for Busy People: A Maharishi Ayurveda Guide to Enjoying a Longer, Happier Life. Tune in as she dives deep on how TM impacts overall health and wellness to help you become more attuned with your body’s needs.
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Promote, Profit, Publish Podcast Episode 156
Instagram Automation: Conversations That Convert Clicks To Customers With Tracey Matney
Early June this year, Facebook launched the new Instagram automation function. This is great news for those with at least 10,000 followers on their Instagram accounts. Now, you can easily build yourself a chatbot on the platform for that added touchpoint for your followers and potential clients. Juliet Clark helps us explore this latest update as she sits down with Tracey Matney, a Certified Chatbot Expert and CEO of Victory Points Social. Tracey shares with us how we can set up Instagram automation while discussing its benefits, comparing chat marketing to email marketing, and introducing conversational advertising. She also talks about the differences between intimacy and relevancy, the importance of relationship building, and more. If you want conversations that convert clicks to customers, this episode with Tracey is not to be missed!
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Promote, Profit, Publish Podcast Episode 157
Why Human-Centered Sales Strategies Matter For Your Business With Ryann Dowdy
A profitable business does not start with ads, marketing, email lists, etc. It starts with talking to people and creating relationships. It starts with sales. When starting a business, people tend to focus so much on selling their product that they overlook the people on the other end they are selling to. Today's guest Ryann Dowdy, CEO and Co-Founder of Social Sellers Academy, emphasizes the importance of human connection and building relationships to having a strong and stable business. Ryann's career is forged around helping six to seven-figure CEOs build high-performance sales teams, so she knows what she's talking about. Grab this chance to gain insight on how to grow your business without relying on trendy tactics that wax and wane by starting where it matters most.
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Promote, Profit, Publish Podcast Episode 160
The Domino Diet: Bringing Back The True Meaning Of A Controversial Concept With Karie Cassell
The word “diet” has a negative connotation nowadays, no thanks to the myriad of fad diets that produce no meaningful results. Dietitian and life coach Karie Cassell addresses this issue head on in her new book, The Domino Diet, which redefines “diet” as a whole lifestyle that goes way beyond just how and what we eat. Going against the grain of mainstream diet culture, Karie looks at nutrition holistically, in every sense of that word. Joining Juliet Clark in a light and fun conversation, Karie explains at a high level how her system works and how it differs fundamentally from the more well-known diets. We also get a glimpse of how Karie injects humor into her chapters to create a compelling reading experience. Tune in for more!
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Promote, Profit, Publish Podcast Episode 158
Why You Need A Writing Coach To Write Transformational Books With Kristy Boyd Johnson
Do you have a passion for writing but don’t know where to start? Writing the first draft is not an easy task, but it’s evident that you have to start something now to have that book finished. In this episode, Juliet Clark talks with the Executive Editor at Turtle Sea Books, Kristy Boyd Johnson, about developmental editing to help entrepreneurs turn their creative ideas and knowledge into transformational books that sell. Kristy Boyd Johnson is an award-winner author who developed a serious interest in writing for kids and teens as a young teacher. She discusses valuable insights on having a writing coach that could help organize your thoughts, ideas' creative flow, and other important things such as punctuation, spelling, grammar, and sentence structure.
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Promote, Profit, Publish Podcast Episode 159
How To Make Six Figures Via Event Marketing With Alexis Caldicott
How can you make six figures from event marketing? The strategy you have to start with is to identify your ideal event attendee. Then you can reverse engineer your offer from that knowledge. Juliet Clark’s guest in this episode is Alexis Caldicott, known as the Queen Of Event Marketing. Alexis discusses with Juliet that when you position your event as the solution, people will naturally register for it. But it has to be the solution your ideal client clamors for. Tune in, learn more, and rock event marketing!
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Promote, Profit, Publish Podcast Episode 161
Learn How To Produce Content For Maximum Visibility With Sheryl Plouffe
You may have the talent to do something, but if you're not visible, then what's the point? Entrepreneurs today need to be the broadcaster of their own enterprise. You can do those by creating content, especially video content. Join your host Juliet Clark as she is joined by Sheryl Plouffe on how to create your own content for visibility. Sheryl is the founder and video strategist of Sheryl Plouffe Media Inc.. Learn how to plan, produce, publish, and promote your content. Discover how to be authentic in and out of the camera today.
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Promote, Profit, Publish Podcast Episode 162
Strategic Marketing For Customer Engagement And Business Growth With Megan Brame
Social media platforms have too much power and influence nowadays. But by trying to be everywhere at once, you’re missing so much. What's the key to being successful on social media? Join your host Juliet Clark as she discusses finding the ideal customers and clients for your business. Today, she talks with Megan Brame on how to build businesses to increase revenue so we can live the awesome lives we have always dreamed of while improving the lives of our customers at the same time. Megan is a 5x award-winning Advanced Digital Marketing Strategist who helps entrepreneurs create ride-or-die fans for life. We all want to be successful entrepreneurs, but sometimes, it’s unclear how we could develop marketing strategies to achieve the goals we have set for our business. In this episode, she gives an overview of why marketing doesn’t have to suck and explains why we need to stop using shiny social media platforms to reach our audience. Different things work for different people. So, tune in as we enhance our knowledge to execute strategies and learn different opportunities for professional growth.
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Promote, Profit, Publish Podcast Episode 163
Top 5 Best Places You Need To Be Online For Online Visibility With Benita Samuels
In this day and age, if you're not online, you're not attracting customers. Online visibility is key. This is how business works today, especially with the pandemic. You need to have an online footprint. If Google doesn't recognize your business, you're going to struggle out there. That is a fact. Come and join your host, Juliet Clark, and her guest Benita Samuels on the top five places you need to be online. Benita is the founder of Visibility Solutions Group. She believes that business is all about building relationships, and you need to do that wherever you are. This is where the internet comes in and plays a big role. Discover where you need to be in this cyberspace.
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Promote Profit Publish Podcast Episode 185
Widening Your Impact Through Video Marketing And Live Online Platforms With Nina Froriep
As an entrepreneur, you want to grow your business. But to do that, you have to equip yourself with proven marketing strategies that establish deeper connections with your customers. Nina Froriep, a filmmaker, producer, and director with 30 years of experience in the film and video production industry, shares with us the importance of creating video content that you can share with your audience to widen your readership, influence, and business. Nina wanted to help people grow their business and influence through video marketing and offer one-on-one coaching or peer learning. This can also be in the form of having live sessions, enabling you to have more interaction with people and help you connect with your readers, viewers, and followers. With this strategy, they start to have the feeling that they can actually get to know you.
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Promote Profit Publish Podcast Episode 184
Author Rob Napoli Reveals The Secret To The Social Soul
In these trying times brought to us by the pandemic, we all long for actual engagements. We want connections and open communication to feel valued, heard, and understood. Join your host Juliet Clark as she talks with Rob Napoli on the secrets to the social soul. Rob is an accomplished trainer, speaker, entrepreneur, and Chief Marketing Officer for a B2B SaaS scale-up. He shares key insights on being a good leader and growing your business. He emphasizes that being more engaged with your business will help you build more networks and strong relationships. Tune in and find out the secrets to the Social Soul!
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Promote Profit Publish Podcast Episode 183
The Cosmology Of Love
In a world full of hate, it can sometimes be difficult to find reasons to love. Yet, today's guest believes that there is so much opportunity out there to love. We need only to learn how to focus on exhibiting and expressing that. In this episode, Juliet Clark sits down with Laura Smith Biswas, the author of The Cosmology of Love: 70+ Ways to Experience Greater Love. Here, Laura shares her insights on fostering deeper connections and expressing love—both to ourselves and others. They talk about the importance of communication and boundaries and sharing wisdom from Laura's book, the ways of loving. Join this conversation and discover how great love can flow in your life and those you love.
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Promote Profit Publish Podcast Episode 182
Remember that anything you write will reflect on your reputation and how you want to be perceived. Business communication in a world where everyone is online is a serious matter. Look what happened to Jon Gruden and his email leaks. Learn how to communicate safer with your host Juliet Clark and her guest Hanna Hasl-Kelchner. Hanna is the founder and CEO of Business MO, LLC and the host of the Business Confidential Now podcast. Learn how to communicate online properly. Join in today's episode to discover the dangers of venting through email.
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Promote Profit Publish Podcast Episode 181
Confessions Of A Serial Podcast Guest With Mark Herschberg
Podcasting is a great way to promote and get your name out there. But how does one become a serial podcast guest? In this episode, serial podcaster Mark Herschberg is here to share secrets of the trade! Mark is the author of The Career Toolkit. He made a goal to guest on 150 podcasts to promote his book. Now, he’s been in 200 recorded podcasts, with 160 or so live and some 50 more in the queue. Tune in as he chats with host Juliet Clark about how he managed to surpass his podcast guesting goal and how you can do the same!
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Promote Profit Publish Podcast Episode 165
How Video Trailers Can Increase Your Book Sales With Jared Rosen
How can you make your book stand out? By hooking people's attention with emotionally dazzling video trailers. Juliet Clark's guest in this episode is Jared Rosen, the founder of DreamSculpt. Jared has published over 50 media-enhanced eBooks for many bestselling authors and filmmakers. Today, he's helping you increase exposure for your book in an authentic and distinct way. Join in the conversation as Jared and Juliet discuss how people value emotion in the artistic world. When making video trailers for your book, don't focus on driving sales. Instead, concentrate on the emotion, art, and movement. It has to hook your audience enough to make them want to join your community. Want more valuable strategies? Tune in!
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Promote Profit Publish Podcast Episode 164
Understanding An Author’s Journey In The Publishing Industry With Jacquie Jordan
Writing a book is not easy. It actually takes multiple people to write one book. You have a whole team of editors, and it’s a big production. You have to check every process of it. Juliet Clark talks with Jacquie Jordan about what's really going on with authors and the publishing industry and all the controversy we are facing as publishers out there. Jacquie is the founder and CEO of the 15-year-old cutting-edge media and content development, promotions and booking platform, TVGuestpert that offers full-service promotion, marketing, business strategy and media services for her clients, partners and collaborators. She discusses why she loves hate speech, the importance of books, especially in today's digital world, and the standards that have changed.
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Promote Profit Publish Podcast Episode 167
The Serious Sorcery Of Namaste Bitches With Amy Rodeffer Thompson
Life is filled with joys and challenges. Namaste Bitches is a poem journal containing a heartfelt and raw interpretation of life. In this episode, Juliet Clark’s guest is Amy Rodeffer Thompson, the author behind this masterpiece. Join in the conversation as Amy shares behind the scenes in writing the poem journal. Amy’s passion is to help people articulate their “why” and give them tools and techniques so they can go after it. What’s your “why” in your life journey? Tune in, chase after your “why,” and grow!
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Promote Profit Publish Podcast Episode 166
FINALLY! A Cyberthriller With A Strong Female Protagonist With Dr. Chase Cunningham
Women's intuition is a real thing. And it's crucial for a strong female protagonist to hone in a world of cyberthreat. Juliet Clark interviews Dr. Chase Cunningham, a cybersecurity expert and the noted creator of the Zero Trust Extended Framework, about his cyberthriller that puts women at the forefront. Also, Dr. Chase explains how dangerous AI can be if we don't know how to protect ourselves.
Do you know you're being tracked right now and at every moment? You carry a tracking device with you everywhere you go, and yes, it's your cellphone. Join in the conversation to understand the urgency of cybersecurity. And how thrilling Gabriel's story is as she defends herself from cyberthreat. Tune in!
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Promote Profit Publish Podcast Episode 168
Finding The Light In Every Lesson With Nicole Vick
It might be hard for most of us to find the light amidst the tragedies and uncertainties. Especially during the pandemic, many of us find ways to make sense of what’s happening. We do not have to break down. Listen to Nicole Vick as she tells us why we should keep going. Nicole is a seasoned and respected public health professional who has strong relationships with community-based organizations, academia, and stakeholders. She has managed public health programs focused on workforce development, health equity, social determinants of health, and impacts of institutionalized racism and other forms of oppression on health outcomes. In this episode, she joins Juliet Clark to discuss her journey on public health, the twists and turns in her life, and the importance of making a difference in communities. Let’s dive deep into her amazing experience and spark hope in our lives.
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Promote Profit Publish Podcast Episode 169
Drive It! With Christy Stansell
There's a lot to learn and figure out in the publishing world. So how do you promote it and get readers to buy your products? Join your host Juliet Clark as she talks with Christy Stansell about building your publishing business and telling interesting stories for a target audience. Christy is an Emmy-nominated news producer and now content developer for a global life coaching institute. She shares people's stories and, in her most recent book, Drive It!, shares about Dr. Arthur C. Bartner. Dr. Arthur taught about music and a lot of different things in fifty years. What kind of stories do you want to write? Tune into this episode to further discover your passion.
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Promote Profit Publish Podcast Episode 170
The Visual Allure Of Pinterest For Authors With Diana Mantey
When it comes to social media, most authors only think of Facebook or Instagram. They don't understand the power of Pinterest and how much it can affect your brand. To teach you more about Pinterest and how it works is Diana Mantey. Diana is the owner of Next Generation Advertising. She helps her clients grow their audience and have better launches with the power of social media. Join your host Juliet Clark as she talks to Diana about the allure of Pinterest. Pin something fun today!
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Promote Profit Publish Podcast Episode 171
Relearning The Basics: Taking Your Business To The Next Level With Aggie Chydzinski
Entrepreneurs often neglect business basics to their detriment. Having the basics down, such as planning, marketing, and financials, means being ready for anything. In this episode, Juliet Clark discusses entrepreneurship with Aggie Chydzinski, Business Advisor at Cultivate Advisors. Aggie shares insights on how to grow and scale a business and why you need to pay attention to the basics. Tune in and learn more about growing your business from Aggie.
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Promote Profit Publish Podcast Episode 180
Understanding Business Credit And Inflation With Merrill Chandler
Are you knowledgeable about credit profiles and how they can affect your purchasing power? In this episode, Merrill Chandler shares his experience and provides tips on what business and personal cards people should avoid or use to maintain a good credit profile. Merrill also shares how inflation affects the use of these credit cards, may it be business or personal. Merrill is the co-founder of Lexington Law Firm and the founder of CreditSense. He has developed a process to optimize personal and business credit profiles and improve a borrower's fundability. So stay tuned and learn the strategies to make the most out of your fund build a good credit profile!
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