SteveSipress

Prospects think differently about big companies than they do about yours.

Unforeseen circumstances lead to a great result.

Here’s what their battle means for small business owners and entrepreneurs.

A simple but powerful tip from an expert marketer.

Anything worth doing is worth doing poorly until you can do it well.

Top publishers are blocking them from gathering information from their sites.

Small Business Optimism dropped to a nine-month low, and remained below the historical average for the 26th straight month.

This example is a decent try -- but not nearly good enough to be "irresistible."

No better feeling in the world.

Don’t believe the hype — or the hypocrisy.

Never start your advertising or marketing with a blank page.

Entrepreneurs are always on the lookout to solve problems in innovative ways.

Changes are designed to reduce “low-quality, unoriginal content” by 40%.

Here is the #1 thing all business owners and entrepreneurs can learn from Super Tuesday.

If you want to fill the room, give people an Irresistible OFFER to attend your event.

And make more income as well.

“Likes” will kill your Facebook feed.

Sage advertising and marketing advice from a master mentor.

Memories of my 3 1/2 years as an advertising consultant with a yellow pages publisher.

Mostly not in a good way.

What you say and how you say it matters tremendously.

Always think about what your ideal target client/customer/patient/member strongly desires and strongly dislikes.

First round for me in nearly three years.

Usage is growing quickly and as revenue is up, although the company lost over $90 million last year.

A tip courtesy of Andy Byrne.